Sew Eurodrive

The 75th anniversary of SEW Eurodrive was the inspiration behind this booth which showcases their company history and future with the theme “Driving the World.”  At the 2006 Pack Expo in Chicago, this hybrid exhibit used Octanorm framework as the foundation for the structural elements of the 900 square foot exhibit.  Custom modules were integrated into the overall scheme to highlight functional product demos.  Modularity is critical in this exhibit because it will be reconfigured into 3 different sizes and layouts over the next year.  Both the US and European executives called the exhibit a resounding success, in appearance, functionality, and attendee drawing power.  

Click on the photo below to enlarge.