Ridgid

RIDGID TOOL – 2008 IBS

TTI Group NA produces Ridgid Power Tools for The Home Depot, and their exhibit continues to draw record crowds at the International Builders Show.  This highly interactive exhibit drew over 7000 attendees who visited multiple hands-on demos, games, photo-ops, and instructional stations.  With a focus on the “under construction” look, builders were drawn to the 5500 square foot space for its wow-factor.  The 1300 square foot, three-story deck structure housed meeting and training rooms as well as extra storage, audio/video production staff, and break rooms.  A live Job-Cast was aired on the front balcony.  Graphics and large rear-lit signs dominated the booth and immersed attendees in Ridgid’s corporate message at every turn.  This booth is what experiential marketing is all about.

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