Best Practices for Full Disclosure & Exhibitor Cost Control | EIC
This white paper written by the Exhibit Industry Council addresses the issues exhibitors face with respect to increasing costs due to certain business practices.
Best Practices for Validated & Meaningful Event Metrics | EIC
The Exhibit Industry Council's white paper on ROI advocates for the provision of meaningful and validated event metrics to aid in event selection and investment decisions.
Guides & Tutorials
General Glossary of Tradeshow Terms
Basic industry terminology that's handy to have when working with designers and show labor.
IAEE Guidelines for Display Rules & Regulations | Freeman
Updated in 2014, the IAEE Guidelines are the industry standard in the United States that dictate what and how to exhibit.
Get Stakeholder Buy-In with Your Next Exhibition Plan | Nimlok
Planning will help you set out a clear vision of what you want to achieve and how you will achieve it. Download this helpful worksheet to get started.
Three Ways to Measure Your Trade Show ROI | Nimlok
Download the Trade Show ROI Playbook and maximize your exhibiting potential.