Michelin Earthmover

Michelin Earthmover Tires uses this 2800 sq. ft. exhibit at the Mine Expo Show to introduce new tire technology. The upper deck serves as a hospitality area for informal gatherings and food service. Multiple plasma screens continuously run Michelin sales and service information. Two offices and a conference room are located under the deck. Wing areas are used for product demonstrations and graphic "storyboard" panels. A full-scale, working model of an earthmover tire mold is used to draw attendees to the booth. A 7' by 32' rear-lit light box with cantilevered graphics is mounted on the upper deck to provide high visibility for the Michelin name and logo.  

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