Media Event

Techtronic Industries International (makers of Ridgid, Ryobi, and Homelite tools) brought their brand message and some serious style to the Palms Hotel in Fabulous Las Vegas.  Attendees for the media event included editors and writers for leading industry magazines, television networks, and websites, as well as VIP guests.  The venue, a Sky Villa at The Palms Resort and Hotel, provided gorgeous views of the Vegas strip- and a few challenges. 

JC Rose assisted with the logistical planning and execution of moving a 53 ft. trailer worth of product and display components into a 30th story, 6000 sq foot penthouse quickly and efficiently.  Display stands and walls were designed to show off tools and display product information without drawing too much focus from the room decor.  Another challenge of any hotel install is designing the event for maximum impact, but little or no residual effect on the physical space. The displays and stands had to support the weight of the tools and graphics without damaging or marking the floors, walls, or ceilings.

Thank you to Torque Creative for the event images!