As many of you are probably aware, March is Exhibitor Show month. It is our industry's "Rite of Spring" event. The show this year was well attended, considering the state of the economy and our exposition industry. While there were about 10% fewer exhibitors, there were 22% more attendees than last year. Besides a good show floor and the usual educational classes, there were two important side events:
TSEA, the Trade Show Exhibitors Association, released its "Bill of Rights" and EIC, the Exhibitor Industry Council, had a press conference to introduce its "Best Practices" program for the exhibition industry as a whole. In this newsletter, I have provided you with the TSEA document, and next time I will deliver the EIC document. Both of these papers are about what is right and fair, and how each of us from various parts of the industry must work together for the betterment and profitability of all parties. JC Rose & Associates endorses what you will see here. As both an exhibitor and an exhibit builder I believe changes must be made for our industry and marketing medium to grow and sustain itself. Please feel free to contact me about anything you see here.
Planning a product launch, vendor fair, or trade show? We have assisted clients such as the Greenville Chamber with their marketing events - What can we do for you?
12 Park Place Ct.
Greenville, SC 29607
864.299.4660
Waggin' Train brought their custom two-story booth alive
with a Western theme. Highlights included an authentic chuck wagon, tons of
product display space in the old time "mercantile", a private second story
meeting room, and friendly puppies!
Their booth quickly became a destination for all attendees of the 2010
Global Pet Expo held in March in Orlando, FL.
New Product Spotlight
We love the new Expand BrochurePocket for its
quick and easy install. The Expand BrochurePocket is a durable,
transparent
literature holder that can be attached to retractable and
non-retractable
displays as well as the Expand PodiumCase. Simply attach the pocket to a
graphic panel with the supplied super magnets on either side. Each
BrochurePocket comes with two holders,
two sets of super magnets, and two brackets (for attaching to
podiums).
